How To Building Value With Social Marketing

Image by cherwenka via FlickrSocial networks are for far more than kids. Social marketing is a science with many useful strategies for monetization and building value. How can you show value with your social marketing campaign? You might be different. You might be personal. You might get technical, answering questions. You might walk readers through what you do in a day. In other words, you get creative.

Here are a few useful strategies to get you started building value with social marketing.

Take Risks
This may seem obvious, but many of us forget social marketing was made popular not just when teenagers started using it, but when businesses started. Some early adaptors had huge success with Facebook and Twitter by taking a risk and trying something different. Think beyond your business page and today’s status update and do something complete out of the norm. Come up with a campaign that will utilize its interactive and viral capabilities.

Get Personal
The myth is that being personal is bad. Another myth is that you have to show what is happening in your life every moment. Unless you’re an entrepreneur living a vicarious life, this is unnecessary, but you can build value by showing happy moments you had with family. Instead of looking like a corporate suit out for money, you can appear to be a regular person living life. This boosts your value and makes you stand out from the competition.

Answer Questions, Or Ask
If your business is in a more technical field, perhaps one where customers don’t exactly understand how you help them, you might show them how you do certain things. If you run a computer design company, you may answer common questions about faults in computer designs, or how much it really costs to build a computer, or even how you build them in the initial stages. On the other hand, you may ask questions of your customers yourself. You may ask for complaints or how they use your product. You may ask how you can help them save money rather. These are the types of strategies that build value.

Video
While creating an entire video can seem daunting, just about anyone can do it for cheap. And YouTube commercials actually get viewed, especially if you can somehow add humor. Just as some movie trailers have taken off on YouTube, your product on safely downloading music with the right program may become a hit. This happens more often than you might think.

Get Creative
Bottom line: Have fun with your social marketing campaign. Don’t follow all the rules you read online. Get creative and try some new ways to market your product or service and you’re sure to build value.

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Make A Category For Your Twitter Followers

Image by @dens via Flickr

Twitter is one of the fastest growing amusing arrangement sites on the internet today. This accurate amusing belvedere requires users to accrue their column to beneath than 140 characters. Messages are advised to be annihilation added than abrupt amusing exchanges about the online business association has still begin a way to advance on this site.

Members are about 'drawn' to conversations that focus on capacity in which they accept an interest. In actuality this is how you advance your account followers by alluring bodies to the comments you accomplish or the advice you may supply.

Social sites such as this are absolute for those who appetite to affix to others with agnate interests but after a lot of effort. It is not all that abnormal for a constant user of this amusing networking armpit to advance absolutely a ample account of followers. The affair now turns to the affection of the followers you absolutely attract.

Let's briefly appraise the 5 types of followers that you may accrue aural your own amusing arrangement on this site.

Shared Interest

These are the BEST types of followers to have. The point of any amusing networking armpit is to allotment comments, interests, and account with like absent people. By accepting followers who are absolutely admiring to your interests or account will alone accomplish any interactions added meaningful

Spam

These are marketers who actually broadcast amusing sites in chase of bodies that can advance to. Their unsolicited announcement can be actual annoying back already they begin you they are usually adamant with their artefact pitches.

They are the clutter mail of the online world.

It is recommended to address them to the advice board so that the armpit administrators can booty the all-important antidotal actions.

Phishers

Similar to spammers these bodies represent themselves as accepted organizations. Their motives are to abduction acute or claimed advice about you which acutely will be put to use in a adverse way.

It is recommended to avoid their solicitations and by no agency bang on any articulation they may accelerate you. Already afresh address them to the armpit administrators.

Bots

These followers are absolutely awful programs that by and ample are up to no good. Their absorbed is to booty ascendancy of your computer in a way that is usually ephemeral to you. Their absorbed is to use your computer as a apparatus for them to accomplish assertive abominable acts that could affect others while implicating you as the source.

Retweets

These types of followers are bodies who accept been referred to a distinct cheep of castigation that they may accept begin as interesting. Whether they accept a 18-carat absorption in you for what you represent is undetermined back a distinct cheep can't reflect that.

It is nice to get followers this way but as to whether there is a alternate absorption in your basics interests or account can alone be bent over time.

Having a ample afterward on Twitter may be somewhat ambiguous already you apprehend the absorbed of some of those who chase you. This amusing belvedere is not allowed to the escapade accepted to the blow of the internet. Online business companies are accepted to ambition anyone at amusing sites and this can aftereffect in spam. Even added of a affair are those whose intentions are added adverse in attributes as they casualty aloft the innocent associates of assorted amusing arrangement sites. It is accordingly astute to booty apprehension of the types of followers you may accept aural your own amusing arrangement of followers. Already they've been articular you accept around abortive them. At this point you can either block them or address them to armpit administrators.


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How do you optimize tweets with hash tags?

Always keep in mind what purpose the hash tag is serving. Generally hash tags will only provide value if it is, or has the opportunity to be a trending topic.

I would define a trending topic as something that people will naturally want to talk about, but more importantly, it has to be something that people will want to read about, in real-time. Breaking news stories will always work well for this, because it has every component needed to be a trending topic. Another great example is a question that everyone has the desire to answer. There has to be a motivating factor behind your hash tag that will make the reader wish to re-tweet or respond.

e.g.

1. Your best drunk text message… #DrunkText
2. Breaking up in less than three words… #3BreakupWords
3. I wish I was a… #WishfulThinking
4. What is your favorite drink? #FavDrink

As you can see, most of those have a motivating factor and have the potential to become a trending topic because they evoke a sense of urgency in the response. It is a challenge to the reader. It is a private invitation to them specifically.

Everyone likes to talk about themselves, so a trending topic is often related to that.

I often see hash tags such as “#seo”, “#green”, “#eco-friendly”, and “#twitterbook”. What people don’t realize is that these are a waste of space unless timed perfectly.




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6 ways To Building Links with Twitter

* Build up a massive Twitter following. There are several online tools available to help you find people with interests like yours. Whichever ones you decide to use, keep in mind that the more followers you have the more likely you are to get people retweeting your blog posts and linking to you from their blogs.
* Tweet your blog posts. Kind of a no-brainer, right? How are you going to build links to a site if no one knows about it? Use a Tweet/Retweet plugin for WordPress if you have a WP blog. Also, use Twitter Tools or another similar plugin so that your blog posts are automatically Twittered when they post. Bottom line, get your blog posts on Twitter where your massive follower list will see it.
* Build relationships with your followers. Tweet their blogs posts and retweet their messages. They will reciprocate. Also, send @replies and get people to talking. Once they realize you are a real human being and you have a personality, they will read your blog posts, tweet them, and link to you from their blogs.
* Use Tweetlater to retweet awesome blog posts a couple of weeks out. Just when the online passion has died down you can resurrect again with a carefully placed tweet when your followers least expect it.
* Bookmark it. Twittley is a social bookmarking service that automatically sends a tweet when you bookmark a page. Also, whenever someone else votes for your submissions, Twittley will send out a retweet. And since it is a fairly new service, you can virtually get in on the ground floor and building your reputation before the competition does.
* Build content worth linking to. Really, this one should be the first item on the list. You can do all of the other stuff here and never get a link back if your content isn’t link worthy. The No. 1 way to ensure you get a link is to make your content worthy of links.

Twitter Tools for Wordpress

[Regularly Updated] Twitter is buzzing and here is a collection of top 10 twitter tools, plugins, widgets and scripts to integrate with your wordpress blog.

TweetSuite -  a Twitter-WordPress integration plugin that includes server-side TweetBacks, ReTweet-This buttons, digg-like Tweet-This Button, automatic tweeting of new posts and some widgets.

Tweet This - A plugin that adds a Twitter icon to every post and page, so your readers can share your blog entries on their Twitter accounts with ease.

WP Twitip ID - Plugin adds an extra field to the comment form for user to enter their twitter username

Twitter Badge - Official javascript codes that display badges showing what you are posting on Twitter.

The Twitter Updater - a wordpress plugin that automatically sends a Twitter status update to your Twitter account when you create, publish, or edit your WordPress post. You can specify the text for the updates, and also have the option to turn the auto update on/off for the different post actions in the admin panel.

TwitThis is an easy way for people to send Twitter messages about your blog post or website. When visitors to your website click on the TwitThis button or link, it takes the URL of the webpage and creates a shorter URL using TinyURL. Then visitors can send this shortened URL and a description of the web page to all of their friends on Twitter.

Twitter Tools - This wordpress plugin creates an integration between your WordPress blog and your Twitter account. Pull your tweets into your blog and create new tweets on blog posts and from within WordPress.

Twitter Wordpress Sidebar Widget - Customise the number of updates shown in your sidebar, individual links to each status update on Twitter, style your Twitterings using CSS, choose whether to display your Twitter name before each post and customise text between the post text and the relative time.

Twitter Feed - Posts your blog updates to your twitter account. Login to twitterfeed using your OpenID, provide the URL for your blog RSS feed, and how often to post to Twitter.

Twitt-Twoo - is a simple little plugin that will allow you to update your Twitter status right from your blog’s sidebar. It is AJAX powered and allows for quick and easy status updates.

Twitter Sharts - ‘Shart’ your twitter status anywhere within your wordpress blog posts or pages.

List of Twitter Tools That Make It easy

Looking for the list? It’s after the jump…

Ad Networks

FeaturedUsers - “FeaturedUsers is a Twitter application ad network. If you’re a Twitter user, it’s a great way to get more followers and support your favorite Twitter apps. If you’re a Twitter app developer, it’s a simple way to start monetizing your application.”

Be A Magpie - Our customers sign up and create campaigns which consist of magpie-tweets (i.e. ads). Twitterers allow us to post magpie tweets among their tweets and for them to get paid for it.

TwtQpon - Generate coupons that can be distributed via Twitter

adCause - cause-based advertising via Twitter

TwitAd - another Twitter advertising network

What’s Your Tweet Worth - partner site to TwitAd; supposedly determines how much you could make via Twitad

Badges & Widgets

TwitterSalt – Show your latest tweets with a simple cut and paste line of code

TweetRoll - Show your how many followers you have and who they are

SayTweet - Create a Twitter widget that integrates a photo of your choice

Twitterati Badge - Create a javascript badge of your Twitter feed (as it appears to you, so it includes tweets from those you follow)

Twitter Widgets - The official site for Twitter Widgets, straight from the horse’s mouth

TwitterCard - generates a 125×125px badge to display your latest tweets

Twitter My Site - Custom follow icon generator

SigPad - generate dynamic email signatures that show your tweets (or flickr photos, etc.)

TwitSig - Creates a widget displaying your latest tweet

TwitIMG - shows your latest tweet

Twitter Sticker - another Twitter widget creator

Twitter Ribbon - Create a corner ribbon ad for your twitter page

TweetSnap - another widget creator

Real-Time Chatterbox - a really nice looking, customizable, keyword searchable widget

MyTweetElite - I have no idea what it does because they require you to tweet a BS message to even see the app.

Diet & Exercise

TweetWhatYouEat - Food Diary & calorie tracker

FoodFeed - Food Diary - just for fun

Entertainment

Unique and Miscellaneous:

PoopTag - Um…yeah. Just go check it out. (Totally SFW.)

Twenglish - Translate your normal, gramatically correct english into “Twitter speak”

TwtCard - send a greeting card (no login required)

TwtVite - event management service via Twitter

Tweeght - Post and vote on quotes via Twitter

Twypos - collects tweets containing Typos

Twash - A vote-able database of awesome Tweets

Unicode Symbol Map - Icons that can be cut and pasted into your tweets

GamerDNA - Share your gaming habits with your followers

Twootball - Football related tweets

innterTwitter - zen moments, brought to you by via Twitter

TweetWants - Wants that people have tweeted

TweetFAILS - A collection of tweets featuring “FAIL”

Swotter - A book posted to Twitter, 1 line a day

Thatswh.at - shows tweets that were subsequently replied to with the statement “That’s what she said”

MyTweet16 - see any Twitter user’s first 16 tweets

Tweetvalue - supposedly determines the value (in $) of your Twitter account

Twitmatic - view a real-time stream of the videos that are being shared on Twitter

TweetBeats - Some sort of heartbeat-like visualization of tweets - no explanation as to how it works though

Twistori - Gorgeous Twitter visualizer for specific words: love, hate, think, believe, feel, & wish

EveryTweet - random tweets displayed

e-Penis - how big is yours?

Hot-or-not meets Twitter:

TwittyPop - Lists the hottest Tweeps

Twit or Fit - “Hot or Not” for Twitter

TwtPets - “Hot or Not” for pets of Tweeps.

Games:

Whose Tweet? - Quizzes you on which of your friends tweeted a phrase

Twrivia - tweets a daily trivia item

ouTwit Me - some sort of quiz game…Can anyone explain?

The Twitter Tag Project - Like Facebook pokes, but for Twitter

LOLwrus - tweets + flickr photos = roll your own LOLcatz

Twitchance - an actual, Twitter-based lottery (not sure of the legalities, but…)

Dream-related tools:

DreamTweet - Anonymously post your dreams to Twitter

TweetDreams - Not so anonymously shows a feed of tweets mentioning dreams

Visual Interfaces for Twitter (of the entertaining ilk):

Twoogie M.D. - Doogie-style interface for Twitter

Twitter Magnets - Mashup of Twitter and fridge magnets

Groups

Unique and Miscellaneous:

TweetChat - allows you to focus on a specific hashtag group by limiting your stream view to just that topic

SXSW 2009 Twitter Visualizer - created by Pepsi? Very cool though…

Helveti-Tweet - collects all tweets regarding Helvetica

Group Tweeting Tools:

ConnectTweet - Collect related tweets into a single account - allows multiple people to tweet to one account

Social: Twitter for Events & Groups - create an event username and all guests can tweet to that account from their own username

GroupTweet - Create a Twittername for your group and then everyone who is following & followed can message to the group via DM

TweetParty - group your followers and send DM’s to groups

Group Directories (brands, interests, celebs, etc.):

Twitter Groups - directory of Twitter groups

Top Follow Friday - Twitter directory for #FollowFriday reccomendations

Follow Friday Statistics - Another #FollowFriday directory

ThinkClimbing - Directory of tweeting climbers

Tracking Twitter - list of brands, media tweeps, celebs, & TV tweep on Twitter

Social Brand Index - list of brands on Twitter

TwitterPacks - find new people in these groups by topic, location, etc.

Pornstar Tweet - A Twitter stream specific to tweeting pornstars

Celebrity Tweet - A Twitter stream specific to tweeting celebs

WeFollow - new directory of tweeps by Kevin Rose; put yourself into the system then find others with similar interests

Qapture - shows feeds for the “top” people in design, strategy, and advertising categories

ExecTweets - directory of the top business Twitterers by category

Twitter Customer Service - The ultimate list of Stores on Twitter (great list!)

Actors, Directors, Screenwriters on Twitter

Topic-based tweet grouping tools:

TweetWorks - View tweets by topic group or threaded discussion view

Tweetizen - Collects Tweets by topic

Follower Management

Unique and Miscellaneous:

Tweeter Tags - Tag your profile with relevant interests/keywords and search for others to follow via tags

Twitter2FF - syncs your Twitter and FriendFeed contacts

MrTweet - Finds relevant people for you to follow and shows who follows you that you don’t follow in return

New Follow Notify - Auto-DM’s your new follows a questionaire (probably not a good idea…)

Twalala - filter tweets out of your stream by keywords and phrases or mute individuals who get a bit too chatty

Follow Cost - “How annoying will it be to follow _____ on Twitter?”

Mr. Milestone - notifies you every 100 followers reached (100, 200, etc.)

Twitnest - Interesting visualization of your followers and theirs

Twittersnooze - unfollow and then automatically refollow your tweeps for a present period of time

Twimailer - sends a beefed up email regarding new followers

Tweeple Twak - in private beta right now…so I don’t know exactly what it does

Top Twitter Friends - interesting visualization of your Twitter network

Twibes - like #followfriday for any day of the week; recommend 10 friends that your network should follow

TwerpScan - analyzes your followers based on some cool algorithm thingy

Bulk management tools:

My Cleaner - Helps clean out people you follow who’ve been inactive for quite a while

Twitter Karma - bulk management of followers and those you follow

UnTweeps - bulk management of tweeps who haven’t posted in 30, 60, or 90 days

Tweepler - Follow/Ignore new followers

TweetSum - Vet recent followers via a drag & drop system

Twitoria - Twitoria finds your friends that haven’t tweeted in a long time so you can give them the boot!

Mutuality - bulk unfollow tool for people not following you back

FlashTweet - another bulk management tool

Tools to show which tweets lost/gained followers:

Tweet-Rank - shows which tweets you gained or lost followers on (didn’t work for me, but it’s in German which I don’t read, so it may have been user error)

TweetEffect - shows which tweets you gained or lost followers on (Seems suspect IMO)

Qwitter - Sends an email letting you know when someone quits following you, and after what tweet (many, including myself, have had trouble with Qwitter lately…)

TwitterLess - Lets you know when someone stops following you; also graphs your follower trends over time; still waiting for this one to kick in for me…

Find new followers based on who your friends follow:

Twubble

Who Should I Follow?

Find new followers based on a keyword search:

Twitseeker

Tweetfind

Twellow

TweetBurn - find people to follow based on the topic they’re talking about

Twollow - auto-follow tweeps who’s tweets include a keyword of your choice

Twollo - not to be confused with the above, but it does the same thing…

TweetPenguin - follower recommendation based on interests - creates a “lineage chain”

Who’s following who tools:

DoesFollow - very simply: “Does ____ follow ____?”

Friend or Follow - Who are you following that’s not following you back? Who’s following you that you’re not following back? Find out!

TweepDiff - compares the followers of two tweeps

Who Follows Whom? - A grammatically correct checker for up to 5 Tweeps at a time

TwtrFrnd - Find what followers two tweeps have in common

Tools for gaining new followers (of questionable value, IMO):

Hummingbird - auto-follow tool that costs $200

TweeterGetter - pyramid scheme for getting Twitter followers

I Follow Back - pyramid-scheme-ish system for gaining followers (you sign up and agree to follow at least 90% of those who follow you)

TweepMe - Another “I follow you, you follow me” scheme

Ranking Systems

ReTweet Rankings:

ReTweetRank - a system for ranking based on retweets

ReTweetist - see your ReTweet rank

ReTweetability Index - another ReTweet ranking system

Rank your Friends:

FavTwits - Find out who you’ve been talking to on Twitter

TwitTangle - customizes your timeline based on your ranking and tags of those you follow

Tweeterate - Rank/rate tweets from your tweeps

Evaluation Tools:

TweetActive - find out how active you and your friends are on Twitter

Twitter Score - Evaluates your Twitter Popularity

Tweetwasters - estimates the amount of time you’ve spent on Twitter and ranks you against other tweeps

Twitter Grader - one of the better ranking systems out there; also offers people you should follow

PlusPlusBot - aka TwitterKarma; difficult to understand, but apparently it works

Happy Tweets - ranks the happyness quotient of tweeps’ tweets

Twitterholic - yet another

Favorited Tweet Tools:

fav.tweets - all of any Twitter user’s favorited tweets

Twitfave - see which of your tweets have been faved and by whom

Location-based Services

Map Tools:

TweetMapper - Map your Tweets

GeoTwitter - A simplistic Twitter + Google Maps mashup

Atlas - Twitter and MS Virtual Earth mashup

TwitterVision - another Twitter/map mashup; nice looking

TwitterMap - yet another

Mmmeeja - plot your followers on a map

Find Tweets/Tweeps by Location Tools:

Chirp City - breaks down tweets by geographic areas

Twellowhood - find people to follow by geography

TwitterSPY - Tweets by location

Twuzzer - Find tweets from your neck of the woods

SadakMap + Twitter - another location-based Tweet app

Weather Tools:

Twitter Weather - Weather forecasts via Twitter

Personal Finance

TweetWhatYouSpend - finance management tool for Twitter (if you want to put all your expenditures online…

Xpen$er - tracks your spending via any mobile input mechanism (including Twitter)

TipJoy - Send $ to tweeps via Twitter

StockTwits - sharing stock/finance info via Twitter

Productivity & Sharing

Unique & Miscellaneous:

Twe2 - allows receipt of Tweets via SMS in Europe (among others)

Postica - Create and send sticky notes via Twitter

Twiggit - lets your Twitter followers know what articles you’ve Dugg (Digged?)

TrackThis - Package tracking via Twitter

TweetReplies - your @replies delivered to your email

Tweet O’Clock - Find the best time to tweet someone

Fuel Frog - track your gas mileage and fuel consumption

CheapTweets - deals, coupons, bargains, and sales via Twitter

TwTip - compiles tips shared on Twitter

TikiTwit - Syncs Twitter with your iChat status

Topify - Email service that allows replies, DM’s, and follows via email

Twollars - Twitter-based economy. Give twollars for things you dig, get twollars for things you say. Donate twollars to charities who will really get money for them

TwitterJobSearch - searches twitter for job listings based on your search terms

Tweleted - recover deleted Twitter messages

BakerTweet - Physical computing meets Twitter in the kitchen; alert system for bakeries from the folks at POKE

Twitter-based classifieds:

iList Micro

TwtMarket - post what you need or what you’ve got - Craigslist meets Twitter

Crowd-sourcing tools:

twAnswers - crowd-sourced answers to questions from the crowd

TwitHelp - crowd-sourced help from the community

Twitter Pigeon - Ask a question via Twitter and compile the answers into a single page

QuoteURL - group tweets from different people into a single page and share that page via permalink

TwttrStrm - Another ask a question, compile the answers app

Twitrans - Translate statements to another language with the help of a real person!

Link-related Tools:

Please ReTweet - adds a small retweet link to your tweets

TweetBurner - clickthrough tracking for your Twitter URL’s

TweetMyLink - Share and find links via Twitter

LinkBun.ch - Like TinyURL, but for multiple URL’s at once

TwittURL’s - Tracks the most tweeted links

TweeTube - Easy sharing of Youtube vids via Twitter

TweetMeme - Awesome, Digg-like service for Twitter

MicroPlaza - really nice link listing for links shared by all your friends

To-Do List Tools:

Twit2Do - Manage a to-do list via Twitter

TwTask - another Twitter to-do list app

RetweetMe - schedule reminders to hit you via Twitter

Poll Creation Tools:

TwtPoll - Send polls via Twitter

StrawPoll - Twitter polling

PollDaddy - another polling service

File-Sharing Tools:

Acamin - file sharing via Twitter (files up to 15MB)

TweetCube - file sharing via Twitter

FileSocial - file sharing via Twitter

Twitter Background Tools:

Twitter Gallery - Easy to install Twitter backgrounds

TwitBacks - free Twitter backgrounds

Wishlist Tools:

Twishlistter - create and share a wishlist via Twitter

TwtWlst - Create a gift registry/wishlist via Twitter

Tweetmas - holiday wishlist powered by Twitter

Twitter “Walls”:

Twitwall - blog-like companion to your Twitter account

MessageDance - Like a portable Facebook Wall

Goal-related Tools:

21Tweets - Helps you form a new habit over the course of 21 days

TrackDailyGoals - Goal management via Twitter

Comment Tools:

Twonvo - Threaded view of your Twitter conversations

Twickie - archive comment strings from Twitter

Tweader - allows nested views of Twitter convos

Posting Tools

Unique & Miscellaneous Tools:

Twoxit - put a form on your site for anyone to tweet from

Twickly - lets you create a set of pre-recorded tweets for quick posting

PingVine - posts an Atom or RSS feed to your Twitter stream

SecretTweet - Anonymous tweeting; like PostSecret on Twitter

Post Like A Pirate - name pretty much says it all

Twappi - Finds someone who needs cheering up for you to tweet at

TwitterLights - highlight interesting bits from the web and tweet them from there

PleaseRT Me - adds an auto-RT link to the end of your posts

Twuulu - posts what you’re watching on Hulu for your Tweeps to see

Long-form Tweet Tools:

Twerbose - allows users to post long tweets and then links to them in twitter

Twonvert - Converts long-form tweets into 140 characters

140it - Condense long tweets down to 140 characters

Twitzer - plugin/hack that allows for longform Tweets

Scheduled Post Tools:

TweetLater - allows follower vetting for multiple accounts as well as scheduling auto-tweets and auto-DM’s

Twittertise - Allows advanced scheduling of Tweets. Also measures click-through rate of included URL’s!

FutureTweets - schedule tweets to occur in the future (including recurring tweets)

Web-based Dashboards:

Followize - web-based app for posting and reading tweets

HootSuite - manage multiple Twitter accounts from one dashboard

Tweet3 - manage multiple Twitter accounts

TweetVisor - web-based Twitter dashboard

TwitExplorer - web-based Twitter dashboard

EasyTweets - another Twitter dashboard

Twiddict - posting system that will hold tweets if Twitter is down and post when it comes back up

TweeTree - posting dashboard that allows nested view of conversations

NutshellMail - web-based dashboard that provides access to Twitter and other networks

Accessible Twitter - Easy to use dashboard - only allows mgt. of one account at a time

Blog Tools:

Twittinesis - pushes your tweets to your blog

Tweetly - auto-posts Twitter updates when you post a new Wordpress entry

LoudTwitter - posts your daily tweets to your blog

TweetRemote - lets you decide what tweets get reposted to your blog and insures that they look good when that happens.

Tweet via email Tools:

TwitterMail - Send tweets via email

EmailTwitter - Send and receive tweets via email

Travel-related Posting Tools:

Vacatweet - Twitter auto-responder for when you’re on vacay via @reply or DM

twtTRIP - tweet your travel plans

Music

Twt.fm - Tweet songs directly in your Twitter Stream

Song.ly - Music sharing via Twitter

Photo Tools

MobyPicture - allows sharing of photos/videos from your mobile to Twitter (and other networks)

TwitPic - Post photos to Twitter (primarily for mobile use)

SnapTweet - share flickr photos on Twitter

PicPostr - Photo sharing on Twitter from your mobile (via email)

Portwiture - Grabs flickr photos that are relevant to your latest tweet

VisualTwitter - “What are you doing?” answered in photos only

2Tweet - Tweet multiple photos and vids via email

Search Tools

Search.Twitter.com - The one, the only, the official Twitter Search

FreeSearch - Hunt people down across the web and get the results via Twitter

Green Tweets - Green Tweets uses semantic language analysis to identify tweets pertaining to green issues from the public Twitter stream.

TweetJobSearch - Find job listings on Twitter

Tweetag - browse Twitter based on a keyword search

TweepSearch - find people

Spy - up-to-the-minute search tool

TweetGrid - allows you to create a grid view of search returns

Monitter - an embeddable search return form (the only embeddable one I’ve noticed)

Cloud.li - Really interesting search that allows you to exclude terms

Icerocket - Twitter search with links to prepopulated replies

Flaptor - simple, clean search interface

Backtweets - VERY COOL! Search a URL and get the people who have linked to it on Twitter

Keyword Notification Tools:

TweetScan - scans Tweets for keywords and emails you the results periodically

Twilert - email notification of tweets containing keywords of your choice

TweetBeep - keyword notification

Twitter2Mail - monitors search.twitter.com and sends @replies directly to you via email

Authority-based Tools:

Twithority - search Twitter by tweeps’ authority ratings

Twitority - search Twitter by tweeps’ authority ratings

Topic Trends

Top News Trends - Cross references Google Trends with Twitter for late-breaking news info

PicoBuzz - Tracks the latest trends in the public timeline

Twispot - Tracks popular topics on Twitter

Popular Tweets - shows the 10 most popular Twitter topics based on hash tags

Twopular - trends over the last hours/days/weeks/months

Twitscoop - another tag cloud tracker

Tinker - event discussion tracker

Graphic/Visual Representations of Trends:

Twist - graphic visualization of trending topics

Tweet Cloud - tag cloud visualizer of popular topics

Twitterfall - waterfall-like view of latest Twitter trends

Vlaag - another tag cloud style trend tracker

Twitter Cloud Explorer - another cloud tracker

ReTweet Related Trend-Watching Tools:

ReTwitd - tallies the most retweeted links by time period

ReTweet Radar - looks specifically at ReTweet trends

Statistics

Tweetstats - great visualization of your Twitter habits

Twitter Analyzer - another stats app

Twitter Venn - compare Twitter search terms in a Venn Diagram

My Twitter Weighs a Ton - see your most popular Twitter terms

Twitalyzer - interesting stats package that’s social media oriented

Twitter Thoughts - visualization mashup for topics

TwitterCounter - graphic representation of your followers over time

Twinfluence - a quick app that measures (and explains!!) your reach, velocity, and social capital on Twitter

Twitter Charts - visualizes your tweets by day of the week and time of day

Social Collider - Really interesting visualization of your posts - not sure the value, but it’s a great infographic.

Twitter Backup Tools

Tweetake - backup your tweets

TwitterSafe - backup your tweets again

Twitter Desktop Clients

Twhirl

TweetDeck

Twitterific

Destroy Twitter

Tweetr

Snitter

Spaz

AlertThingy - Updates Twitter, Facebook, Flickr, Tumblr, Yammer, etc.

Sideline - search-specific air app from Yahoo (I never got it to work, though it looks pretty)

Mobile Clients

Primarily Windows Mobile:

ceTwit

Twitter Answers

GPS Twit

Quakk

TwitToday

Pocketwit

Twitter2Go

Primarily iPhone:

Tweetie

Twitterrific

Twittleator

Hahlo

iTwtr

PocketTweets

TwitterFon

ReTweet - RT specific app for iPhone

Primarily for the G1:

Twidroid

Twitli

TwitterDroid

Primarily for Blackberry:

Blackbird

TinyTwitter

TwitterBerry

For other phones:

Titxr

MoTwit

JibJib

Twitterface

jTwitter

Psychzzz

Twim

Firefox Tools

FriendBar

TwitterLine

Twitter StatusBar

Twitter Toolbar

TwitBin

TwitKit

TwitterBar

TwitterFox

Tweetpkr - really nice looking FF widget

Facebook Tools

(found on RotorBlog)

TweetSync - syncs your tweets with your status

Twitter App - from the folks at Twitter; your standard bread and butter app

Twitter Updater - Tweets your FB status (instead of statusing your tweets)

Selective Twitter Status - allows you to select which tweets go to FB by appending #FB

@Tweeter - two way street between FB and Twitter, update either

Twittervision - FB specific edition of the app listed above; allows location sharing

TwitterScore - some sort of ranking game

Grazr - a FB based Twitter reader that lets you explore your tweeps

Web Presence - collects all your social media stuff into FB

Fwitter - Twitter to FB status tool

How To Optimize Your Twitter Profile

Before I dive into the practical how to of Twitter SEO, I would like to draw your attention to an article by Patrick Altoft entitled If Google did Twitter search. I found this article by way of @twiterface, it describes how Twitter could improve its search algorithm and mimic factors used by Google to determine the relevancy and the authority of a page.

Now, the aim of this post is to describe how you can get a jump start on Google and possibly Twitter in the near future, whilst ongoing SEO changes take place on Twitter.

As Twitter starts to work with Google, as oppose to against, Twitter search results, Twitter profile pages and individual tweets are starting to rank on the first page of Google.

Examples of this have been pointed out and discussed on various blogs including my A.K.A.Twittergator blog. I am far from an SEO expert and would love to get your thoughts on this, but I do have enough knowledge to make a fast start to getting my tweets found by the big G’. Split into a two part ‘Twitter How To’ Guide, we will look into the changes I have implemented to improve the search rankings of my tweetin’.

How To Optimize Twitter ‘On Page’.

Whilst it would appear that as far as making ‘on page’ tweaks for the benefit of Google is currently limited to your username and full name (both are now included in the title tags of your profile), I have already started implementing the SEO stratergy below.

• Username. If possible include the main keyword you hope to rank for.



• Full name. Again, if at all suitable try to include your main keyword(s).


• Twitter Bio. Whilst you want to communicate a decent snap-shot of who you are and what you tweet about, including a few keywords here should be quite natural.


• Tweets. Ensure that some of your tweets are not only on subject and relavent, but also include keyword phrases. The use of hashtags are great for this. Remember,Twitter search results return hashtags and are all ready ranking with Google. (You should already be doing this to help other tweeps with simular interests find you.)


• Favorites. Favorite some tweets that include your keywords and/or relevant links. This is not just for SEO purposes but also a great way to build a bigger Twitter bio.

Twitter SEO Evidence.

Although when it comes to ‘on page’ SEO there is currently only evidence to support tweaks to your full name and username are helping Twitter pages rank on Google, I highly recommend to anybody on Twitter for brand building, marketing and promotion to be optimizing your Tweetin’ for future changes as Twitter continues to increase it’s relationship with Google.

Tomorrow’s Twitter How To will suggest ideas that I have implemented for ‘off page’ optimization. Right now this is how Google is finding Twitter pages and deciding on their value, so check back tomorrow or even better subscribe to the RSS feed to avoid missing any further posts on How To Optimize Twitter SEO.

If you have a knowledge of search engine optimization, or just have a thought about how to improve your Tweetin’ for the search engines, please do join in below in the comments.

Use Your Twitter for Better SEO

How does Twitter fit into your search engine strategy? Twitter recently made a series of changes to their title tags to help search engines better index their content. Twitter specifically changed the title tag so that it includes both the user’s name and Twitter identity. This will help Twitter pages show up much higher in search results for that users. Check out the title tag below for the Starbucks profile.
Robin Wauters on TechCrunch explains why Twitter is important for SEO: “If Twitter can dominate the number one spot for queries on people who have a public profile on the social micro-sharing service, that is one more entry point into Twitter which should help it continue to grow visitor traffic exponentially. Furthermore, more new users might be enticed to sign up to try out the service themselves because their friends or relatives are apparently using it too."

The Google and Yahoo search algorithms both seem to like Twitter. In the queries I have done for major brands and even friends, their Twitter pages show up in the first 10 search results. This is powerful stuff, especially if you are hoping to acquire more traffic and customers from search.
Twitter accounts are free and with the reprioritization of Twitter profiles in search results, you can use the messaging service to your advantage. If your Twitter account shows up near the top of search results, you’ll probably get a good amount of traffic coming to your Twitter profile, which you can monetize in two ways.

1. Direct visitors to you website via your Twitter profile. Put your web address on your Twitter profile and you’ll find that some people click through to your site. Yes, that is a fairly narrow funnel when thinking about conversion and click thrus, but it’s free, so it can’t hurt.
2. Grow your followers for future marketing efforts. The number of Twitter followers you have is a function of profile visitors. Get people to follow you and give them interesting updates and drive traffic to your site every few tweets.These tactics are simple, effective, and free.

There is nothing stopping you from doing it, so get started now. You can even track your Twitter profile with SearchPresence to monitor your rankings.