Tips for writing ALT tags

Image via Wikipedia

An ALT tag is artlessly a HTML tag that renders another advice back non-text elements, commonly images, can't be rendered. In accession ALT tags accommodate added advice for an angel and accord added advice to bodies with text-only browsers; the "ALT" aspect tells the clairvoyant what they are missing on a folio if the browser can't cede images. The browser will again affectation the Alternate argument instead of the image. The ALT tag argument additionally ancestor up back you hover the abrasion over the angel in question, added accouterment you with added advice about the image.

The ALT tag has important ramifications for SEO as the ALT tag is accustomed application back crawled by the GoogleBot. The ALT tag additionally provides textual representation of your cartoon and the adeptness to basis added agreeable about your website. ALT tags abounding (but not stuffed) with accordant keywords can additionally be acclimated to addition your keyword abundance and advice you accomplish bigger rankings. Your images will additionally be optimised for the chase engines' angel chase if you abode contextually accordant keywords central their ALT tags, as able-bodied as acceptable agreeable surrounding the angel on the page. Generally the angel ALT tag looks like this

[IMG SRC="URL" ALT="Insert your another Argument Here"]

Tips for autograph ALT tags

• Be succinct

On break some web browsers will blast if the ALT argument has too abounding characters. While absolutely account what is in the angel ability be ideal, this is not the purpose of the ALT tag. The acumen for the ALT tag is to put the angel in ambience with attention to the blow of the page. The longest ALT tag you use should not be best than 64 words.

• Be Useful

On the adverse ancillary of the scale; don't accomplish the ALT tags so abbreviate that they are of no use at all. The ALT tags should accommodate abundant advice for bodies who can't see the images to accept what the accurate angel represents

• Be acquainted of the role ALT tags comedy in the chase agent optimisation process

Use bright and abridged ALT tags that chronicle to the keywords on the folio to maximise the capability of your ALT tags with attention to SEO

• Don't address ALT tags absolutely for chase agent crawlers

ALT tags should be accounting for the user first, and the chase agent second. Application ALT tags to keyword being could activate a spam abuse on your armpit by the chase engines which could aftereffect in a rankings penalty

In conclusion, try to adapt and address ALT tags for all your images in your website. Angel ALT tags additionally accomplish your armpit added attainable for visually broken bodies application argument readers. Even if your armpit is agreeable rich, the ALT tags acquiesce you to reinforce what is absolutely relevant. Although the ALT tags isn't as important as some added on-page seo factors (like a appellation tag), they should be acclimated as a holistic access to optimising your page.



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How To Find The Best Keywords For Your Website

As more websites compete for valuable search engine “real estate,” Search Engine Optimization is becoming much more complex.

And *keyword selection* remains one of the most important (yet least understood) pieces of the puzzle.

“Why keyword selection is so important and how to select the best keywords for your website”

To clear up the mystery, let’s break it down into bite-sized pieces by answering our most frequently asked questions about keyword selection:

“What’s the difference between a keyword and a keyword phrase? And which should I use?”

Put simply, a keyword is a single word, like “Maui.” But a keyword phrase is a more descriptive string of two or more words, like “Maui vacations.” Your approach to keyword selection will vary, depending on your industry. For certain niche markets, using single words can be a good strategy (as long as they are specific to your product or service). But regardless of your industry…

Well-researched keyword phrases will attract quality, targeted visitors to your website who *specifically* want what you are selling.

Let’s assume you sell Maui vacations, and your website is listed at the top of the search results for the keywords “Maui” and “Maui vacations.” Let’s look at the characteristics of two groups of visitors you’d attract.

Those who perform a search on “Maui” are searching for a wide variety of topics. Such as Maui’s history and culture, snorkeling, botanic gardens, hiking trails, sailing, golfing, and yes - some will be looking for Maui vacations. But only a small percentage of the people who perform a search on the keyword “Maui” are qualified prospect for your vacation packages.

Now think about the prospects who find you by searching for “Maui vacations.” Every prospect who performs this search is a qualified prospect for you. And by getting a top ranking with this more descriptive keyword phrase, you attract people who are more likely to become paying customers!

You see, someone who wants to take a vacation to Maui is not likely to search for “Maui.” They’re not going to search for “Vacations.” And they’re not going to search for “Hawaii” either. They’re much more likely to enter a keyword phrase like “Maui vacations.”

Today, more than ever, your ideal prospects are going to enter precisely what they want to find, rather than general, open-ended terms. Which means your keyword selection must target your ideal customer with laser-beam focus.

At the same time, the search engines and directories themselves are also becoming much more strict with the pages that they’ll accept and index. They’ll be watching your submissions like a hawk to make sure that they’re completely relevant to the topic reflected by your keyword phrase.

In a previous article, we weighed the pros and cons of doing your search engine positioning yourself versus hiring a reputable company to handle this time consuming task for you. Many of you have wisely realized that it can be much more time-effective and cost-effective to leave your search engine placement in the hands of experts, so you van focus on your core business.

So the most important question of all now becomes:

“If I hire a company to do my search engine placement for me, should I be expected to provide my own keywords and keyword phrases, or do they have a responsibility to advise me?”

Frankly, any company that doesn’t provide hands on consultation in this area is not helping you to maximize your search engine rankings. Keyword selection is the entire foundation on which your search engine campaign is built. Can you imagine hiring a contractor to build your house… only to have him say, “Okay, YOU lay all the bricks and pour the concrete - then I’ll do the rest?”

It’s senseless.
Jennifer Horowitz is the Director of Marketing for EcomBuffet.com. Over the past 10 years Jennifer’s expertise in marketing and Search Engine Optimization (SEO) has helped clients increase revenue. Jennifer has written a downloadable book on SEO and has been published in many SEO and marketing publications.

Keyword Selection Tips

The selection of your Keyword or Keyword Phrase is perhaps the most
important step in your listing's performance.

Keyword Targeting: For best results, select a Keyword or Keyword
Phrase that is related to your product or service.

Correct Phrasing: Do NOT select meaningless keyword phrases.

Acceptable: cheap dedicated web hosting
Not Acceptable: hosting web dedicated cheap

Keywords and keyword phrases are not case sensitive so a search
for 'Clip Art' is the same as 'clip art'. However, pluralized words
such as 'webmaster' and 'webmasters' are treated as different key
words.

Non-Alpha Numeric Characters: In general, avoid the use of any non-
alpha numeric characters in your keyword selection. Letters and
numbers are fine. Hyphens, periods, apostrophes, quotation marks,
extra spaces, and other symbols (*, =, +, %, &, @, ") should NOT be
used at all as they will cause your listing not to appear.

Acceptable: Online card games
Not Acceptable: online, *card*, games

Phrase Length: In general, the longer the keyword phrase, the less
likely it is that it will be searched. However, most single keywords
are too general to deliver targeted searcher traffic.

Our recommendation is to select a well-considered two word, or at
maximum, 3 word phrase. Recent studies have shown that more people
are now using multiple word phrases when performing searches on
the Net with the majority using two word phrases