ss_blog_claim=73b1cd073bba6e6518705e046b696b7d Bing, SEO, and Google (SEO) Tips and Info

Monday, July 06, 2009

Bing, SEO, and Google (SEO) Tips and Info







Bing is doing its best to differentiate itself from Google. Attempting to claim some high ground, Microsoft is positioning Bing as the world’s first “decision engine” as opposed to its predecessors, the search engines. Differentiation requires using different algorithms and a new design on the search engine results page. New design or not the SERP’s on Bing do resemble Google’s at first glance.

Depending on the search, Bing delivers either highly relevant results or something a little less so. Searches in Microsoft’s wheelhouse of health, local, travel, and shopping are better than most others on Bing. The wheelhouse group was not arrived at by accident. These markets carry high potential for advertising revenues and have historically been among the highest revenue generators on the internet.


Bing isn’t going as far as saying that it will change search engine optimization, yet. In early June, a whitepaper released by Bing’s Webmaster Center Team stated “Ultimately, SEO is still SEO. Bing doesn’t change that. Bing’s new user interface design simply adds new opportunities to searchers to find what the information they want more quickly and easily, and that benefits webmasters who have taken the time to work on the quality of their content and website design.”


The Bing Team emphasizes that good content and search engine optimization are crucial elements in website design so it appears that what applies to Google and Yahoo will work with Bing. It also appears that attempts to optimize for Bing will bring similar results to the other search engines as well. The Bing team hasn’t given much other information beyond emphasizing on page content and standard SEO practices and maybe that what’s important at the moment. Based on PowerSet, Bing will definitely give more weight to content, at the expense of visuals.


Still in its infancy, Bing will need to broaden its wheelhouse to avoid turning off searchers that come over for a try, find a bunch of irrelevant results and never return. Initial traffic numbers were conflicted but it appeared that Bing had attracted some significant numbers, whether at the expense of Google and Yahoo, or not. The rest remains to be seen.




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5 comments:

Online Web Directory said...

A leading online web directory which offers category based popular and top sites. We have listings of top sites in various categories like Education, Games, Health, Hotels, Music, News, Shopping, Sports, Travel etc.

Bayut.com said...

Hi,
Need a little help. Can you tell me will bing be good for online marketing? And also will there be a bing business directory in future?

animation outsourcing said...

I visit your blog frequently and its very good , I am not a expert webmaster but i like your blog as its very simple and understandable.. please keep it up , 10/10 marks...

Clara James said...

@Bayut.com
Let me show you a survey about bing

In the first week following the launch of its new 'decision engine', Bing, Microsoft's search property saw its average daily penetration amongst searchers grow by 1.7% and its share of search results pages grow by 2%.

So what does this all mean?

If you’re spending money on online marketing services, such as SEO (search engine optimization) services or PPC (pay-per-click) campaigns, the fact that there’s a new search engine on the block is big news- and can mean some big changes in your online marketing strategy.

Wholesale Canada said...

If work hard bing can get higher traffic than google and yahoo because the features of bing are really unique,

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